Recently I read a note on Instagram or Facebook that read something like: Why are we promoting the brands we're selling, i.e. MaryKay, Avon - and in my case - JewelScent? We need to act like Walmart promotional team; they do not advertise the brands they sell - they advertise themselves. Makes sense, right?
It was just the scenario I needed for an instantaneous understanding of branding. Don't get me wrong, I have quite a bit to learn, but this is a good start. I've been listening to and reading about branding for quite sometime from some of long-time associates, but this is the first time it because clear to me.
In, hopefully, the-not-so-distant future my novel will be published along with my children's books and my eBooks and I want you to want to buy from me. You'll get to know a lot about me here, love my writing and what I'm about so when I offer you something for purchase you don't hesitate to support me for a couple of reasons:
- You trust my reviews of products and my writing in general.
- You want to support me. Period.
A lot of times when we make purchases it's because we trust the brand. Do you think you can trust me?
I have about 20 years of writing and editing experience and I have been reviewing or offering products for just about that long. I'm a trained journalist and if you've been around here for awhile you know that I am pretty open about my opinion and my life.
Since I don't have any books for sale yet I'm trying to make some cash to support by family by selling JewelScent candles. If you aren't in a position to purchase for yourself or for a gift for someone else, please take a moment to share this post with your friends and family. Or click the Trio Honor Candle ad in the right sidebar near the top, browse around my site and share. Please.
What's your business and how have you branded yourself? Do you have any easy-to-follow tips to share?
Do forget: Buy your candles, soaps, beads, body scrubs and wax tarts from me.