Life... Health... Reviews...

Wednesday, September 8, 2010

Fashion Show raises awareness, support of ovarian cancer research

Today, Electrolux and brand ambassador Kelly Ripa partnered with some fashion-savvy bloggers and hosted a special fashion show to help raise awareness and funds to support ovarian cancer research. This month, September, is Ovarian Cancer Awareness Month and the event was meant to be a fun and innovative way to show women everywhere how to go from rumpled to runway in no time flat!

During the fashion show the Perfect Steam™  function was demonstrated, which showed how to take any garment from “Rumpled to Runway.” The show was shown live at (don’t feel bad if you missed it because I did as well).

Visit to find out how to support the cause (and to watch the video of the event). When you participate, Electrolux will donate $1 to the Ovarian Cancer Research Fund. While you’re there you can enter for a chance to win a daily shopping spree (between $50 and $250) and the grand prize a luxury washer and dryer from Electrolux.

I don’t know about you, but I need a new washer and dryer because not only are mine on the brink of death (the washer doesn’t even spin anymore), but I could really use that Perfect Steam™ function to have each and every one of us (including the neglected mother me!) leaving the house looking freshly pressed.

In addition to that, by entering and participating we’re helping a good cause, right?. The Ovarian Cancer Research Fund fuels the research behind finding a method of early detection and hopefully a cure for ovarian cancer. According to Kelly Confidential, Electrolux has committed to donating $750,000 to the cause.

Want to keep up with everything? You can also follow Facebook/KellyConfidential and @KCbyElectrolux on Twitter. … Okay, what are you waiting for?

Disclosure: No compensation was received for this post, but including it on my blog does qualify me to be entered into an exclusive contest for the chance to win a Perfect Steam™ washer and dryer from Electrolux. That, however, in no way influenced any opinion expressed here. Thank you to Electrolux and MomSelect for the opportunity. More information can be found in my complete disclosure policy.



  1. Ah! Petula daahliing! I can always count on you for fresh and interesting info. Carry on, Lady!

  2. This is such a good awareness to raise! My grandmother died from Ovarian cancer when my mother was only 13 years old. When I was in junior high, my mom was diagnosed (and is a survivor) of ovarian cancer. Of course, I am very on top of this...scary!

  3. A good cause AND a chance at a new washer and dryer?? Perfect! My dryer just died!

  4. Thanks, JP, what a wonderful compliment.

    Michelle, I'm sorry to hear that. It is scary and I'm glad you're staying on top of it.

    Stacy, I'm with you on that one!

  5. This is a great cause to highlight. Thank you so much for sharing this info here.

    The fashion show and giveaway are an excellent idea. I love it when creative avenues like this are used to get us all involved :)

    And hey, I've got my fingers crossed for you in winning that washer and dryer lady! :) Have a great weekend!


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