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Saturday, June 26, 2010

Blogging business, friends & event fun

Not too long ago, on June 17th to be exact, I was able to participate in the SmartMom Solutions Road show with Maria Bailey of MomSelect. This is only the second blogger’s gathering I’ve attended and I’m excited to share a little bit about it – a little at a time – today.

We met at Hyatt Place in Buckhead, which is a northern suburb of Atlanta. I’d never been to the Hyatt Place and, surprisingly, I hadn’t noticed it in the past. I was impressed with everything about it from the parking deck to the cozy, inviting, modern lobby and the food – I absorbed just about every detail.

Here, I must briefly insert, is where I inform you that I neglected to capture any photos. I was going to grab one from their site, but that’s not possible. So, you’ll just have to take my word for it regarding how fabulous it is.

One of the sponsors of the SmartMom Solutions Road show was LikeWear®. I had just become familiar with LikeWear the night before at a Twitter Party so I was already aware of how fashionable and innovative the LikeWear idea is.

likewear image LikeWear, with a slogan of “wear what you like,” is a “modern day fusion of a high quality, casual boutique children’s clothing line and a party plan direct sales company.” Like a lot of the companies I’ve been learning about lately, this one was started by a mom.

Take a gander at some of the company’s history from their press materials:

“In May of 2004, Ken Gold returned home for a weeklong trade show to find his entire dining room filled with blank apparel, iron-on transfers, fabrics, rhinestones and ribbons… his wife, Lisa Gold, was hunkered over a sewing machine creating her own clothes. It turns out that while he was away, Lisa decided she was tired of just being an at home mom to their three kids and wanted to start a small business selling embellished children’s clothing. She called it Good As Gold’s and her plan was to make the product herself and sell it at local sales events and house parties in and around northern New Jersey. …”

That was just the beginning.

Ken, a marketing professional with licensed product experience, discovered there were few licenses apparel products at sales events and parties or at the local boutique stores his wife sold to. After some research, the couple they discovered Lisa’s business was similar to home-based opportunities that direct sales companies offer independent representatives. They formed an LLC in 2006 and because true to their vision of having people “wear what they like.”

There’s a lot of work and details in the middle, which you can learn about on their site. Now LikeWear is a member of DSA with independent sales representatives in 12 states and apparel licensing deals with Tootsie Roll Industries, General Mills, Honda Powersports and The Topps Company.

One of the most exciting things happening now – in addition to their popular apparel items – is their new compensation plan, which means they’re looking for founding representatives to help them expand nationally as well as help women everywhere have a flexible, fun business of their own.

Stay tuned for more interesting businesses and products that I learned about at my second blogging event. I look forward to the next event because besides the blogging business info I had the opportunity to chat with one of my favorite virtual friends, Lisa C, and meet a lot of other spectacular and inspiring women.

Have you been to any blogging events lately? What’s the best thing about them to you?

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