My magazine reading pile is starting to grow again. When that happens there are some magazines that I just skim through instead of reading them cover to cover. One of the ones I barely look at is BusinessWeek. I hate to admit that because of the up-to-date and newsworthy information it contains, but ... well, it's the truth.
Today, I was trying to skim through the February 16th edition of BusinessWeek when I came across a few articles that I found very interesting. I'm not going to give you all of the details, but just a little bit to pique your interest.
- Celebrity endorsers are being asked to do more by marketers than just stand next to the products. Alicia Keys endorses Yamaha piano brand and, among other endorsements, you can see their company logo in her music videos. Do a little research on a celebrity you like and see what their endorsement deals are.
- Is the postal service going to cut mail from six days to five? I totally missed this in the news. A cutback like this could hurt companies that solely rely on the postal service. If you find more information on this one, drop a comment and let me know.
- The jury is still out on whether a Massachusetts-based mobile system that turns trash into energy will be worth its price tag - a whopping $850,000. BusinessWeek reports that compressed trash pellets can be turned into gas. What does that mean? Three tons of trash = enough power and heat to run a 200,000 square foot building. (You'll definitely have to do a search on this one to better understand it.) All I want to know is when can I turn my trash into cash for my electric bill.
I can't promise that I'm going to read BusinessWeek word for word each time, but you can be sure I'll pay it more attention than I have been in the past. If you'd like to learn more then do a little web surfing to see what you discover or grab a subscription to BusinessWeek and we can chat about what we read.
What's your favorite magazine?